https://www.jessiepetersonux.com/home daily 1.0 2024-10-01 https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/0e818ca8-2554-4f63-8a5e-247133afa50b/image-121.jpg Home - About Me I’m a UX designer based in Austin, TX (originally from Seattle, WA) with over 8 years of experience in the design industry. So far, I’ve spent my career at Nordstrom and Amazon, where I’ve tackled designing experiences for retail, Fire TV and privacy. Working with people brings me so much energy and joy, and I genuinely love designing experiences with brilliant people that help make the lives of users better. I love to spend my time traveling with my husband, spending time with our miniature dachshund Hoagie, or trying out the latest restaurant in Austin. When I’m not satisfying my foodie cravings, you can usually find me listening to a true crime podcast, binging the latest Netflix hit, or tying to get a good work out in. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/37971e61-3186-44e9-905c-62835d2bba28/2560px-Amazon_logo.svg.png Home https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/3f3399da-7212-4d42-823b-82746f1be2d9/Nordstrom_Logo_2019.png Home https://www.jessiepetersonux.com/work daily 0.75 2024-11-26 https://www.jessiepetersonux.com/work/project-kale-privacy-linking monthly 0.5 2024-11-26 https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/f9d74fe9-dd0d-4ee7-b3f9-d78c71656f7c/Screenshot+2024-11-26+at+3.03.21%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/92583a7f-cb25-4d64-96d5-60b4f147b76c/Screenshot+2024-11-26+at+3.04.32%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/82bdd4fb-e304-433c-9b8c-1c2db121cd33/Screenshot+2024-11-26+at+3.04.41%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/cca6d7ae-b856-4689-85f6-975dc1ae0109/Screenshot+2024-11-26+at+3.04.50%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/d9405ee1-eb06-4124-99ed-e62b2ced1ca1/Screenshot+2024-11-26+at+3.05.01%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/e80f4faa-6c7d-49a8-909a-6ef4a6460592/IMG_4458+1.png https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/6ffed4c3-6cc1-4778-8bbe-bf7bda2355d5/Screenshot+2024-04-11+at+4.11.36%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/e22f2b14-c18f-4261-a954-5245a5a9793f/Screenshot+2024-11-26+at+3.58.08%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/295aa32d-e9ef-42fc-ae90-a8330e9c15d7/Screenshot+2024-11-26+at+3.57.55%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/cb8b2169-8787-42d0-9a26-2ad2e00651b8/Manual+-+Removed.png https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/b20be705-ca1b-4c76-9544-3ee5fad40a92/Screenshot+2024-11-26+at+4.45.00%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/f8162bc8-96bd-41f0-aae5-070c0c05b8a6/Shell+RoPA.png https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/e002f2a4-6b52-4133-ab31-1870216cd2d5/Screenshot+2024-11-26+at+4.26.27%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/2208b172-f01d-4522-a185-b9b46e9639b4/Default.png https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/1f09012a-5b32-475d-9fcc-422fd9f1eb7a/Added.png https://www.jessiepetersonux.com/work/project-euclid monthly 0.5 2024-10-01 https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/34a526f7-7b98-4f1c-a2d6-ee677730fea2/Image+%283%29.jpg Work - Project Euclid | Fire TV - Make it stand out Home – Browse No Live content within recommendation rows https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/7bb088d8-4b44-4e72-9923-02659d4cca2b/Image+%285%29.jpg Work - Project Euclid | Fire TV - Make it stand out Search No Live content included in Search results even if there are relevant Live results available https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/86f71f49-2607-464b-a396-9056739be025/Image+%282%29.jpg Work - Project Euclid | Fire TV - Make it stand out Home No Live content recommendations https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/bf2d5819-9ae2-492f-908e-5f6065d74027/Image+%284%29.jpg Work - Project Euclid | Fire TV - Make it stand out Live Tab All Live content is isolated to the Live tab, and is not discoverable https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/78c69958-24dc-4fa4-9ec1-64ce72e09734/Image+%2835%29.jpg Work - Project Euclid | Fire TV - Make it stand out Digitized flow https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/840af787-5ec7-4e3c-bbfc-0a57427ef2c8/Image+%2834%29.jpg Work - Project Euclid | Fire TV - Make it stand out Flow created at UX + Product + Eng brainstorm https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/d917921c-4aaa-4231-bc10-a3c4949dc68c/Image+%2837%29.jpg Work - Project Euclid | Fire TV - Make it stand out Episode content tile in browse Metadata shows individual episode in-progress on channel Ingress to join directly Live or to start from beginning (VOD) https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/dca4836f-6114-47af-be33-8b8ede1a8d9e/Image+%2810%29.jpg Work - Project Euclid | Fire TV - Make it stand out Series content tile in browse Metadata shows series-level info Ingress to join an episode directly Live or to go to detail page to select specific episode https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/25f481ca-149e-4673-8188-9c4980e0df33/Image+%2840%29.jpg Work - Project Euclid | Fire TV - Make it stand out Specific Episode Search Results If user searches a specific episode of a series, the primary results will include the specific episode (VOD version as well as a Live version, if airing) and an ingress to the series There will be be no remote ingress on the Live-specific tile because the primary action already deeplinks to directly to playback https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/15d2fd65-1075-4e6f-b1de-72eb5d3f9994/Image+%2841%29.jpg Work - Project Euclid | Fire TV - Make it stand out Detail Page with combined offers https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/c0d9f29d-6bd8-49a8-9cb2-51ebb7e05668/Image+%2839%29.jpg Work - Project Euclid | Fire TV - Make it stand out Series Search Results If user searches a generic series, they will receive a primary result of the series, followed by a Live-dedicated row of any currently airing or upcoming episodes of the series There will be a remote ingress to enter directly into an airing episode of the series (if it exists, otherwise there is no shortcut) https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/fb02d869-7413-430e-ae80-7fee9a914f8f/Image+%2843%29.jpg Work - Project Euclid | Fire TV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/773eceb1-9499-4846-9087-2e77a3a3268d/Image+%2848%29.jpg Work - Project Euclid | Fire TV - Make it stand out 1B: VOD-facing content Select: Content detail page Primary action: Start from beginning Secondary action (if applicable): Join Live https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/ce5dd824-3537-4dee-bc2f-c0c9e09b22eb/Image+%2851%29.jpg Work - Project Euclid | Fire TV - Make it stand out 2B: VOD-facing content Select: Content detail page Side panel options Start from beginning Join Live (when applicable) Content detail page https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/db9b6777-9982-48ba-894f-cbba5979d998/Image+%2847%29.jpg Work - Project Euclid | Fire TV - Make it stand out 1A: Live-facing content Select: Content detail page Primary action: Join Live Secondary action: Start from beginning https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/3c02fae1-2bd9-4da6-839e-6bcbd04a0345/Image+%2845%29.jpg Work - Project Euclid | Fire TV - Make it stand out Pros Creates consistency in beard treatments Communicates entitlement and content metadata to customers Badges help differentiate VOD content from LL Cons Includes some redundant information Inconsistent metadata for VOD and LL might be confusing Visually busy - might create banner blindness https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/b69afa6e-9408-4078-869b-7d7ea59d53ce/remote3.png Work - Project Euclid | Fire TV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/bc3db589-1672-41c0-9829-00c914433e10/Image+%2850%29.jpg Work - Project Euclid | Fire TV - Make it stand out 2A: Live-facing content Select: Content detail page Side panel options: Join Live (when applicable) Start from beginning Content detail page https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/557660af-4fb3-42f8-98c7-172cd3737bfe/Image+%2844%29.jpg Work - Project Euclid | Fire TV - Make it stand out Pros Provides clarity around episodic content for customers Bring prominence to LL content Helps distinguish LL content from VOD Cons Makes any VOD content look unentitled to customers Inconsistent metadata beards https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/81c7da97-03a1-4b9c-b833-393e6fc6664b/remote2.png Work - Project Euclid | Fire TV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/6d555669-517b-4f2c-9484-eb3ee416c451/Image+%2849%29.jpg Work - Project Euclid | Fire TV - Make it stand out 1C: Series tiles Select: Content detail page Primary action: Ingress to detail page Secondary action: If an episode of [series] is airing, Join Live https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/ae2b4887-f709-4423-a053-00a541fb9b52/Image+%2842%29.jpg Work - Project Euclid | Fire TV - Make it stand out Initial badging exploration inspired by Prime Video’s badging system https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/f8b9f84a-b0e5-4b1d-a50b-bcd2957255cb/Image+%2846%29.jpg Work - Project Euclid | Fire TV - Make it stand out Pros Getting closer to our North Star of using episode-level images (when available) Reduces amount of redundant metadata Creates more differentiation among tiles Cons Inconsistent episode tile-treatments might cause confusion Below-tile metadata will be different which may cause friction and unpredictability Delineation among LL content may not be clear https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/9cdc3205-2ce0-48ff-92b5-6732845938ad/Image+%2852%29.jpg Work - Project Euclid | Fire TV - Make it stand out Home & Browse Live, New, Upcoming & On Now badges Removed remote shortcut https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/6c6ad8f1-88a2-4c36-adc2-71f509c9de95/Image+%2855%29.jpg Work - Project Euclid | Fire TV - Make it stand out How to display an on-now ‘new’ episode: Option 1 Do users understand that in this instance ‘Live’ just means ‘on right now' or ‘currently airing’? https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/3123e101-25a8-4e74-92e1-0f8c8fadf43f/Image+%2853%29.jpg Work - Project Euclid | Fire TV - Make it stand out How to display upcoming badges: Option 1 Do users understand that this episode is upcoming? https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/d81dab74-fc9d-4161-86ff-ac2c11b1d9e5/Image+%2854%29.jpg Work - Project Euclid | Fire TV - Make it stand out How to display upcoming badges: Option 2 Do users understand this is an upcoming episode as well as a first-run and new episode? https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/9651ffec-cf11-465b-a2bd-3eb574a001c0/Image+%2856%29.jpg Work - Project Euclid | Fire TV - Make it stand out How to display an on-now ‘new’ episode: Option 2 Does ‘New’ in conjunction with the color red make sense to users that it’s a new episode airing for the first time? https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/1f87ecf7-aec4-4a5f-8ece-885a3878633c/Image+%2858%29.jpg Work - Project Euclid | Fire TV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/58d122e5-97e0-4554-9701-43f4a20b92c7/Image+%2861%29.jpg Work - Project Euclid | Fire TV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/ec7b7327-a9c7-4fad-9ac5-e705dea9efcc/Image+%2859%29.jpg Work - Project Euclid | Fire TV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/5723ec68-224d-4129-a254-8d3ccdefce16/Image+%2860%29.jpg Work - Project Euclid | Fire TV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/3ccb3b33-e9c9-4b41-a599-39f74f7f4758/Image+%2862%29.jpg Work - Project Euclid | Fire TV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/82891788-ea03-4f72-acd8-74b72b7fb191/Image+%2857%29.jpg Work - Project Euclid | Fire TV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - Project Euclid | Fire TV https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - Project Euclid | Fire TV https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - Project Euclid | Fire TV https://www.jessiepetersonux.com/work/loyalty monthly 0.5 2024-10-01 https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/bea42b97-b052-4823-b9fa-14377bab5c4d/loyalty_before.png Work - Loyalty Program Redesign | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/fb51dd07-03f4-46c7-873c-9bd0c9e80126/goal1.jpg Work - Loyalty Program Redesign | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/408abf95-b810-461e-8b95-5d1074e13673/matrix.png Work - Loyalty Program Redesign | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/b22f2e02-9f36-4432-82ec-dccce8ed5d1f/FR+user+flow.png Work - Loyalty Program Redesign | Nordstrom One of the main features that we are focusing on marketing to customers and pushing for them to use is Faster Rewards — allowing customers to trade in points for smaller increments of Notes instead of having to earn 2,000 points and be auto-issued a $20 Note like in the old program. This creation of this feature is in response to the constant feedback we have received from customers: it is too difficult to earn a Nordstrom Note and they don’t hold a lot of value because they aren’t easily accessible for a majority of customers. So, before designing to a dashboard that this feature will live in, it was important to create a user flow to understand how a customer would use Faster Rewards. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/bdf57f3e-42bf-488d-b738-6462d28ce820/exp_01E.jpg Work - Loyalty Program Redesign | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/9263542f-a393-4a46-8ebd-5064fd9efe02/exp_01C.jpg Work - Loyalty Program Redesign | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/cced7836-ff44-4c44-94c9-339aa5de9553/exp_01A.jpg Work - Loyalty Program Redesign | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/ffe3a5ce-f42c-4c46-a237-c2071d25a3af/exp_01D.jpg Work - Loyalty Program Redesign | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/749861ad-01e5-410e-bdae-6428f514d2ff/exp_01B.jpg Work - Loyalty Program Redesign | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/9d4b51a5-23af-477b-b0f3-a6ef7592836c/exp_02D.png Work - Loyalty Program Redesign | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/911e02b5-0acb-49af-ad0f-c52b58469336/exp_02A.png Work - Loyalty Program Redesign | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/bc4507ba-1769-4e49-85c4-0e20a09edfc5/exp_02C.png Work - Loyalty Program Redesign | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/4edb08d5-4cb4-433e-afb3-4f3aa6dfc0a3/exp_02B.png Work - Loyalty Program Redesign | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/1638152250018-39AJVJ9BTP6MP4TZAXDL/painpoints.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/1638152512058-6OLMT25S7XJ280ZBO5M5/happythoughts.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/1638152530964-BW5JQJACFPG9L9NIBATW/tech.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/1638160856511-0XYYZY83JCDPEF3XP8K1/final1.png Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/1638160901507-A930MUUC7B86CJD8ZPQT/final2.png Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/1638160968691-BHC1EYWJEMBQ1ULNNE5V/final3.png Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/1638161005825-WL5SVCCASB59ODOFGXS8/final4.png Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/1638161018456-EVXZ7W5IZBYT767JFLU0/final5.png Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/1638161035272-BTZSSPVCD36EC4I9Q9M9/final6.png Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/1638161049984-TUQ633HELKK4VY6X9LNO/final7.png Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1565643865284-PUNKWDQ3CGY2YSKPMGCH/iduma-thumbnail-1.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1565643865086-WFSJ0NPUWN13NPKJDP7U/iduma-thumbnail-2.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1565644060606-QNMVSWRTYYVY1MOIHS0K/iduma-thumbnail-6.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1565643864992-VIKQ7JESHZ1JHNY6PBXH/iduma-thumbnail-3.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1565644061297-SA5YGGB2QTJMMWS44PZK/iduma-thumbnail-5.jpg Work - Loyalty Program Redesign | Nordstrom https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1565643865261-11XJ2N2083ILLISY8VSG/iduma-thumbnail-4.jpg Work - Loyalty Program Redesign | Nordstrom https://www.jessiepetersonux.com/work/sources monthly 0.5 2024-10-01 https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/3505bacf-ec87-4de5-bb1e-bbe9dfd2329a/current.png Work - Live TV Sources | Fire TV https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/327810f1-94c5-4e9b-a606-2105b309ec85/exp03_B.png Work - Live TV Sources | Fire TV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/51976844-09d5-464f-80f6-23fa8e40fdc2/exp_04A.png Work - Live TV Sources | Fire TV - Make it stand out Toggle on https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/7f7ee806-4d14-4723-ad26-e49fda22c0db/exp_01A.png Work - Live TV Sources | Fire TV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/ff664a25-923d-417f-a587-819b24f60580/exp_02C.png Work - Live TV Sources | Fire TV - Make it stand out Modal exploration 02 https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/ddf64e78-5290-4fcd-9b5f-51f46dd2d8e6/exp_03A.png Work - Live TV Sources | Fire TV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/cec8d5c3-80a4-4382-88ff-48ed1a906fde/exp_01B.png Work - Live TV Sources | Fire TV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/9f4cf171-dead-4e98-b697-da38c347ae75/exp_02A.png Work - Live TV Sources | Fire TV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/0ed5cb9e-15f1-4327-8b43-b3f7fe8f0bf8/exp_03C.png Work - Live TV Sources | Fire TV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/7c3625fb-d9fd-4c4e-b74b-77a1282cb513/exp_04B.png Work - Live TV Sources | Fire TV - Make it stand out Toggle off https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/bd158701-d407-4459-bae1-8f5821865864/exp_02B.png Work - Live TV Sources | Fire TV - Make it stand out Modal exploration 01 https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/32832ab6-80d3-49f3-982b-2fed48be1ac9/appinfo_03.png Work - Live TV Sources | Fire TV - 03 | Unentitled An unentitled service that does not have a preview available, and requires a download for a user to see the content. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/d8e47c93-2e73-49dd-809b-868dc38dfcdb/subcard_03.png Work - Live TV Sources | Fire TV - 02 | Entitled A service that a user currently has hidden. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/40bd26e9-8179-4c6c-b7ce-aa4cdc297b3d/toggle_03.png Work - Live TV Sources | Fire TV - 03 | Unentitled For a service that requires a download, the only option is to download the service. Other services have a toggle to quickly add a preview of the service to the user’s guide and lineup. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/5ee48376-70f1-45d3-930e-f5eea2592e28/row_04.png Work - Live TV Sources | Fire TV - 04 | Unentitled The user can choose to add the service to their lineup without a download to see the programming preview, or go straight to downloading the service to subscribe. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/39c51b2c-091f-49d6-b658-168957a22c9b/appinfo_02.png Work - Live TV Sources | Fire TV - 01 | Entitled A service that a user currently has hidden. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/430ffd36-2d50-4fd6-805a-01646b1236d5/row_03.png Work - Live TV Sources | Fire TV - 03 | Unentitled There is a separate section dedicated to services that offer a free preview without a download. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/836c8a3d-4acd-4777-bf71-976e447cb054/appinfo_07.png Work - Live TV Sources | Fire TV - 06 | Unentitled When a user successfully adds a service with a preview to their lineup in their guide. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/e6f23d10-1b3f-4e29-9331-2ff093a5b884/subcard_04.png Work - Live TV Sources | Fire TV - 04 | Unentitled A service with a free preview that doesn’t require a download that has been added to a user’s lineup. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/e58cc3ff-2838-41de-8e3a-95b370e63519/subcard_01.png Work - Live TV Sources | Fire TV - 01 | Entitled A service that a user currently has showing in their guide lineup. . https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/bf907fe6-a17d-4e82-a7cf-07250b8e31ce/buttons_01.png Work - Live TV Sources | Fire TV - 01 | Entitled A service that is currently showing in the user’s guide as a free preview. The user can either choose to hide the preview they are seeing, or download the app and become subscribed. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/f10d37b2-a110-4a34-bad7-333ead9683ca/row_01.png Work - Live TV Sources | Fire TV - 01 | Entitled All of the user’s active services live in the top fixed row. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/15d872bf-88cf-4719-8a8c-9663575edb35/buttons_04.png Work - Live TV Sources | Fire TV - 02 | Entitled A service that is currently hidden in the user’s guide, that is being used as a preview. The user can choose to unhide the preview, or download the service and become subscribed and fully entitled. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/2f305ce5-d45f-44ea-9f89-17e02163cddb/buttons_05.png Work - Live TV Sources | Fire TV - 04 | Untitled This service requires downloading before the user can view the free preview, so the only option is to download. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/c02ae826-63d1-4455-947c-f151584e0862/toggle_01.png Work - Live TV Sources | Fire TV - 01 | Entitled Service is showing and populates the user’s guide with a preview of programming. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/ef6ef492-83a0-41fd-b271-ebde849f1cfc/row_05.png Work - Live TV Sources | Fire TV - 05 | Unentitled For services that do not offer a free preview, they are in a separate section where the only option is to download and become subscribed to the content. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/2d562f67-ed62-4144-9193-9cd36b515323/appinfo_06.png Work - Live TV Sources | Fire TV - 04 | Unentitled An unentitled service that has a preview and doesn’t require a download. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/8a7de3f3-e1b0-468f-95fd-f831cc21c14d/row_06.png Work - Live TV Sources | Fire TV - 06 | Unentitled The only option for services that do not have a free preview is to download and subscribe. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/a56023b5-01d2-4c03-bb48-cf0f8ca65af6/appinfo_04.png Work - Live TV Sources | Fire TV - 05 | Unentitled For a service that doesn’t have a preview available, the user will be sent to the app download page to download and subscribe. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/f51bb0ff-4ec2-4892-9a2b-4b0e3c7c63f4/subcard_02.png Work - Live TV Sources | Fire TV - 03 | Unentitled To add a new source, the user navigates to the ‘Add new source’ tab. Here, is where a user can add a service that has a free preview that will be shown in the guide. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/e11fe985-d012-41b9-8622-e47d72dec89c/appinfo_05.png Work - Live TV Sources | Fire TV - 02 | Entitled A service that a user currently has that is entitled and showing. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/1645bfa7-ae9d-4306-8737-6fe6f4d0db2b/toggle_02.png Work - Live TV Sources | Fire TV - 02 | Entitled The service is hidden from the user’s guide. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/4d74d6bf-8dc0-465c-98a0-e75cf07d13dd/row_02.png Work - Live TV Sources | Fire TV - 02 | Entitled Active apps that are currently shown in the user’s guide will have an option in the context menu (invoked via remote menu) to hide the service. Hidden apps will be shown as hidden. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/5d801bda-0a36-469c-96e8-6e660e44afd6/buttons_02.png Work - Live TV Sources | Fire TV - 03 | Unentitled Unentitled (or unadded) services are in a separate list that the user can add from. Since this service offers a free preview, the user can simply add it to their lineup without downloading or subscribing. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/adb27e74-df4f-405b-b304-f15deb18ff86/final_01.png Work - Live TV Sources | Fire TV - 01 | Add a service For a user to add a service, they focus on the service to add and press ‘Select’ on the remote. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/881c72b0-8720-4607-933c-63a6bdd08543/final_04.png Work - Live TV Sources | Fire TV - 04 | Added service Once a service is added, it will move into the section titled ‘Available in your guide’, where the user will then be allowed to turn the content from that service on or off. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/a66b7b3b-c0e3-4d4e-a849-5fbe52acde8f/final_03.png Work - Live TV Sources | Fire TV - 03 | No preview available If there is no preview available, the user would ingress to the app download page when they choose to add a service. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/20474bf6-93d8-40f5-bbd2-3867fb6166ad/final_02.png Work - Live TV Sources | Fire TV - 02 | Preview modal If there is a preview available, this modal will display where the user can dismiss it and see the programming preview in their lineup, or continue and proceed to download. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - Live TV Sources | Fire TV https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - Live TV Sources | Fire TV https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - Live TV Sources | Fire TV https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/1638064889967-DGSH2OSZT5TPXWTZMZST/tv.png Work - Live TV Sources | Fire TV https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/1638064909437-O01J3B3T5GG2YAM6VV4T/notv.png Work - Live TV Sources | Fire TV https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - Live TV Sources | Fire TV https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - Live TV Sources | Fire TV https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - Live TV Sources | Fire TV https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - Live TV Sources | Fire TV https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - Live TV Sources | Fire TV https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - Live TV Sources | Fire TV https://www.jessiepetersonux.com/work/sku monthly 0.5 2024-10-01 https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/778ef949-952a-4a41-ab8f-a734e490edd7/current3.png Work - iOS SKU Selector | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/f8bf7509-dbe9-422c-9c9e-fed1bb382479/current1.png Work - iOS SKU Selector | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/3dab4677-73b0-4b4a-8de2-e265ce00e5c3/current2.png Work - iOS SKU Selector | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/6283a8e4-ba53-42c6-a471-5a2e25d45f2a/data3.png Work - iOS SKU Selector | Nordstrom https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/94e5670c-9a53-4025-b9f8-83ce13af1130/data1.png Work - iOS SKU Selector | Nordstrom https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/c90d888b-589d-445d-ab91-e9f8940fd4de/data2.png Work - iOS SKU Selector | Nordstrom https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/be4048cd-4898-4d13-b4f5-7d46983244f5/data4.png Work - iOS SKU Selector | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/23e69ca0-382c-4cff-8532-ea43e81a464f/antropologie_comp.png Work - iOS SKU Selector | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/60103847-894e-4142-bc43-c54b6a997213/sephora_comp.png Work - iOS SKU Selector | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/28987b91-7212-4ea4-a8c5-fa97be873af4/amazon_competitive.png Work - iOS SKU Selector | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/524cdab7-2ca6-412b-a90a-b64b869fb19d/rei_comp.png Work - iOS SKU Selector | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/d46968b6-846d-4d7b-bcdc-fcf49fbc010d/drawer1.png Work - iOS SKU Selector | Nordstrom - Make it stand out Color/pattern swatches https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/9205a26e-3438-40b8-9a98-d4f693ccd7b4/pp+entry_1.png Work - iOS SKU Selector | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/57dec1a7-fb91-4a92-abd5-38f6c6d61443/next1.png Work - iOS SKU Selector | Nordstrom - Make it stand out sku selector | shoe https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/ac00486d-2a05-47c5-92b9-d24879d8a4b2/pp_entry+2.png Work - iOS SKU Selector | Nordstrom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6195603fb40770677c14bac1/9df1c771-91b1-44d3-b362-68707cc025bd/pp_entry+3.png Work - 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